SEO marketing also referred to as Search Engine Optimization is the process of increasing the visibility of a website on search engine results pages. There are many factors that need to be taken into consideration as a part of your strategy. A solid strategy considers more than just keywords.
It should include consideration how search engines work, which search engines are being used by your target audience, and what your customers are searching for. The goal is to improve the relevance of your website so that it is indexed and well positioned by the search engines.
Search engine optimization is about more than having a lot of content. It also includes making sure your website is well structured and can affect the development and design. It’s about making sure that you not only have content, but that it’s the right content. Search engines take the quality of content and the structure of a website into consideration when “ranking” a website.